Snow Machine
2025/04/19 | 191 views
Good evening, everyone. Did you know about this event? “A Japanese festival without Japanese people” is being held in ski resorts such as Niseko and Hakuba. Click here for details.Snow Machine started as an alpine music and ski festival in Queenstown, New Zealand. It was first held in Japan in March 2020 in Hakuba Village, Nagano Prefecture, and at the time, the phrase “a Japanese festival without Japanese people” went viral on Twitter (now “X”), attracting attention. Following last year, it was held in Hakuba Village again in March this year, and in the same month, it also made its first appearance in Niseko (Hokkaido), Japan’s leading snow resort. “It was a huge success, attracting 5,000 people in Hakuba and over 3,000 people in Niseko, despite it being the first year. There is also data that shows that about 80% of the people who participated in the event came to Japan from overseas to visit this event. Visitors came from more than 30 countries, including the original New Zealand and Australia, and the response was good, with people saying, ‘I enjoyed the music, the world’s best snow, and Japanese food culture.'” This is what an Australian-based event official said. According to the organizers, the economic impact of the Snow Machine was approximately 1.5 billion yen in Hakuba and approximately 900 million yen in Niseko. The inbound demand brought about by the Snow Machine is huge. Noise, drunk people, littering, petty crime… there seems to be room for improvement. When it comes to music and alcohol, you also need a woman who is fun to be around. THC Sapporo will do our best to liven up the escort service in Niseko, so please support us.
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